Conversion rate and more sales
November 4, 2008
I don’t know if you are familiar with the term of “conversion rate” when it comes to online sales. Well, let me give you some explanations. The conversion rate is a proportion between the number of visitors and the number of sales per day. If you have for example 50 of visitors in a single day and only 1 sale, your conversion rate is 2%. If you want to improve your profit, you can do something about the number of visitors or you can get your conversion rate bigger.
I believe you know many things about how to obtain higher traffic, but not so many about conversion rate. Here are some tips that will help you understand better this issue.
Every visitor from your website needs to feel connected to you and to your opinions. When customers have questions or complaints, they just have to express their selves. That is why you have to create a reply e-mail system that will help you maintain the connection with your visitors.
Think about Direct response websites and try to have one of your own. In such websites, visitors only have three options: to buy, to bookmark or to leave. They don’t have too many choices and they’ll have to pick fast one of these. Your target will surely select the “buy” area.
Add some bonus gifts next to your products. People love receiving free stuff and you have to take advantage of this. Some great rewarding gifts are e-books. The best part is that some of these e-books can be obtained for free or for a very small quantity of money. Your bonuses will improve your sales over night.
You can earn your visitors trust by posting on the website many opinions regarding the products you sell. Create a testimonials area where visitors can read other customers’ opinions. It is best for you if the majority of these testimonials are positive. This is how every visitor will begin to trust you and the quality of the products he wants to buy.
Another way to get to visitors’ heart is to give them the chance to read many articles from e-zines. Don’t hesitate to write articles about your company and your products’ benefits, because they are very convincing. People have to know as many things as possible about you before they decide to buy something. Write articles on different themes and let your customers obtain a complex point of view.
Pay a lot of attention to your old customers. They have to be first on your list when it comes to new products and new campaigns. These people, who have already bought from you, know you best and trust you. It is almost sure that they will buy from you again once you have something new to offer.
Follow these few steps and try to consolidate the number of customers. These are some great methods of increasing your conversion rate. Try them and you will feel the difference only after a few weeks of hard work.
Tags: conversion rate
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