Why optimize for search engines?
February 17, 2009
Once you’ve created your website (a Storestacker site, a blog or any other kind of site), you have to think seriously about its promotion. It is true that there are many methods of increasing web traffic or of promoting a website, but you have to think big if you want to obtain real profit. Search engine optimization is one of the fastest and efficient ways to make money online. Your target expands to some of the biggest search engines from the network. This is what SEO means and it’s just another marketing strategy.
A “good relationship” with search engines guarantee you higher traffic to your website. Things work pretty simple actually: if you are popular in search engines, your webpage will appear in the first suggestions when people are looking for something you have. Once you on the top ten lists, more people will see you and they might visit your website more often. It’s as simple as that. The traffic is higher the profit is higher, so that is why it’s worth investing into search engines optimization. How can you do that? Here are some suggestions.
You have to know that are two main types of websites: friendly websites and unfriendly websites. It’s not about being liked or not, it’s about being as accessible as possible by using your website’s content. Search engines will “like” you if your website’s theme is popular, if your key words are suggestive and if your website’s content is interesting enough. Improve all these things and everything will work just perfectly. Pick up a theme for your website and make it sound stimulating. It doesn’t matter what products you sell; the most important thing is to create their promotion by using some tricky sentences, some powerful words or some great slogans. You have the key to your success. You must find the way to get to the people. Optimize your search engine by choosing popular key words that you are sure many people would look for. Make some research and find out what those words are. Try to adapt them to the website’s theme.
You can also insert some other websites’ links on your page. This link exchange can bring you other advantages. If people can’t find you using directly the search engines, they will definitely be able to find your link on other websites. This is a great way to make yourself promoted in the network. If you are using Storestacker, you can use the Links menu in admin area to add and organize your external links.
Try to organize your website’s content very well. If your website is big, it would be best for you to organize the content on different categories or themes. In this way, people will find what they’re looking for easier and they will avoid wasting their precious time. This is a plus for your website and for the company’s image. Try to give to each category suggestive and illustrative titles. Create connections between your web pages. Most people visit very quickly the websites and they sometimes want to go back to a previous page because they want to take another look. That is why you should create links between all your website’s pages and help people find their favorite part in a second. If you are using Storestacker, you don;t have to worry about that, is done automaticaly.
Tags: links, seo, Storestacker, traffic
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Maintain your website fresh
January 5, 2009
Once you’ve created a website you have to try to keep it fresh. If you update your website often, you’ll have more chances to be found throw search engines and you surely want that. People will have more key words to find you with and the number of visitors will grow. There are many ways to keep your website fresh. Here are some of them.
Create a blog in order to sustain your website. A blog represents an online diary where people can express their feelings and write about whatever crosses their minds. A blog is very easy to create and it’s for free. There are many blog providers that allow you to have your own blog. They only require for your personal data and that’s it. Promote your blog and make people write their opinions in there. They’ll keep it fresh for you.
Write e-zine articles or newsletters every week. You can create texts about things related to your website: products you sell, promotions you make, champagnes you organize. They can all be interesting if you know how to write about them. Many people read these presentation articles in order to get informed about certain things. You need to keep renewing your articles if you want to maintain people’s attention.
Add a forum to your website. The great part about forums is that your visitors are the one who practically keep it alive: they establish some themes they want to talk about, they make the debates online and they give each other answers. You don’t have to put to much effort into this. The forum will evolve by itself and your website will be maintained fresh.
Think about new products to sell and renew your promotion champagnes. There are so many ways to get yourself known that you can choose a new one each month. People have to see your ads in different shapes, with different messages and new slogans. Each new idea contributes to your website’s freshness.
Make associations with other websites and make recommendations as often as possible. People who visit your website will have the chance to see new links on your website and to read information about many varied things. Your visitors will get used to finding on your page these special links and they will keep coming back.
Last, but certainly not least, improve your website’s design. Your website can look however you dream of. Use your ideas, your imagination and your businessman instincts and create something fresh, something penetrating, something really convincing. People love high quality web design, because this is a sign of professionalism. Keep the standards up, even if you have to spend some extra money. The reward will come in time.
Mainly, there are the few solutions I can give you for refreshing your website. Do whatever you like, but do something. Don’t be the owner of a boring and old fashioned website, because nobody will look for you. Use your courage and make some serious changes and you’ll that people will notice you and your company.
Tags: articles, blogs, links
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